Harwin District Holiday Campaign
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Background/Challenges
Harwin-area merchants reported noticeable drops in foot traffic and sales heading into the holidays, driven by reduced discretionary spending and heightened shopper hesitation. The zone needed renewed visibility and a clear reason for shoppers to return during a competitive retail season.
Approach & Strategy
We positioned Harwin as Houston’s bargain capital for holiday shopping, launching a creator-led social campaign that emphasized discovery, value, and variety. Fast, list-style reels and influencer spotlights showcased where to shop and what to buy, designed to spark excitement and restore momentum.
Results & Impact
The campaign generated 312,781 video views, reached 57,066 additional accounts through influencer distribution, and delivered a hero reel with 272,000+ views, driving renewed awareness and consideration for Harwin as a holiday shopping destination.